What we do
Your brand is everything people think and feel about your organization. We create strategic brands that clarify your story.
- Brand Strategy
- Brand Messaging
- Core Messaging
- Logo Design
- Visual Identity Systems
- Print & Collateral Design
- Brand Guidelines
- Voice & Tone Guidelines
Your website is your most powerful communications tool. We create smart strategies, beautiful design, and seamless technology.
- Website Design
- Website Development
- Content Strategy
- Content Development
- Digital Tune-Ups
- Email Marketing
We plan, build, and maintain tools that keep you connected with your audiences.
- Marketing Strategy
- Social Media
- Email Newsletters
- Communications Strategy
- Audience & Channel Analysis
- Copywriting & Content
- Photography Direction
- Marketing Assets
- Signage & Environmental Design
- Presentations & Pitch Decks
We work with groups to gather data and information, explore ideas, and create alignment and buy-in (we call it “design therapy”).
- Focus Groups
- Staff Engagement
- Change Management
How We Can Help
Our clients have many audiences with many different needs. We gather data, talk with them, map patterns, prioritize messages, and create a plan for how to serve them better.
Complex value propositions
How can we articulate your complex story in a simple way? What are the key messages you can repeat for effective communication? We bring simplicity and clarity to your value and purpose.
Small or overworked teams
Our adaptive approach and varied skill set make us an ideal partner for overburdened and overwhelmed communicators who need help managing the work and the expectations of their colleagues.
Strategic planning or leadership changes
Our work starts by understanding the heart and soul of your organization – its purpose and where it’s heading. Sometimes these core ideas are in flux. Through collaboration, facilitation and consulting, we develop your organization’s strategic principles.
Smith & Connors is a fantastic firm. They are very strategic in their approach. They added much capacity to our team in a humble and human way. Their team members didn’t have a big ego, and that kept things simple.
A way to get started: Audits & Plans
Design Audit & Plan
We review your brand across all channels to assess accuracy, consistency, and quality and deliver recommendations.
Brand Audit & Plan
We assess how well your brand and story come across your various channels and recommend a way forward.
Web Performance Audit & Plan
How well is your website performing? We review everything from accessibility to SEO, content, visuals, to email marketing to help you tighten and optimize your website.
Messaging & Content Audit & Plan
We audit your messages and content across channels analyzing your brand and story and distill what’s working, what’s not, and where to go from there.
Let’s build something great together.