Your brand is much more than a logo — it’s all of the ideas your audiences have about you. A consistent, credible brand identity based on strategy is the engine that amplifies your message and builds trust.
A photo of a series of sketches that were the initial ideas for the Meyer Memorial Trust logos

Creating a brand platform

We create brands from the foundation up.

Brand Strategy 

It's critical to start by defining your unique personality, purpose, and position. Then we can articulate it clearly and consistently.

Brand Messaging

It’s all about consistency. We write the key messages that meet your audiences where they are.

Positioning

What differentiates you? Get precise about the space you own in your sector or marketplace. 

Core Messaging

Your brand’s foundation is your mission, vision, and values. It’s vital to know where you’re headed and what you stand for. 

Naming

When it’s time to choose a new name for your organization, the process should be rooted in your brand strategy.

Logo Design

How does your visual mark convey your purpose and personality? Create a logo that is both distinctive and timeless.

Visual Identity Systems

Design a flexible, cohesive graphic system that expresses your visual identity across assets and media.

Brand Guidelines

Strong and clear documentation ensures consistent use of your new visual identity.

Print & Collateral Design

Not everything is digital. From business cards to annual reports to swag, we create the content strategy, design, content writing, and handle production.

Voice and Tone Guidelines 

Voice is your stable brand expression. Tone is how you communicate with specific audiences. We provide clarity and consistency.
Ocean waves crashing on shore
Third Nature logo
Oregon Community Foundation logo
Various covers and back pages of OCF annual reports across the years
Billboard mockup with the new West Slope Library branding
Marketing print collateral mockups with the new West Slope Library branding
Washington County Cooperative Library Services - animated library card with moving shapes on the card
A photograph of paper cut into the shape of talk bubbles overlapping each other.
Graphic with Smith & Connors partners and mission, vision and values
Let’s build your brand together.