The Ingrown Website: How to Reorg Your Site Around Your Audiences
Over time, your website grows alongside your organization. New programs need pages, departments evolve, priorities change, and stakeholder requests add up. Eventually, a website that makes perfect sense internally can become much harder for everyone else to navigate.
We call this an ingrown website: a site organized around how your organization works instead of how your audiences actually look for information.
In this on-demand webinar, we share our approach to recognizing when your website has grown inward and reorganizing it around the people who use it.
We explore:
- How to recognize the common signs of an ingrown website
- How to identify your priority audiences and understand what they’re trying to accomplish
- How audience needs can inform your navigation and overall website structure
- How clearer page hierarchy and scanning patterns help people find and understand information
Watch the webinar to see your website through your audiences’ eyes and get a clearer sense of what’s working, what’s getting in the way, and whether it’s time to make a change.
Watch the Webinar
* indicates required field
Your webinar is ready to watch!
You can watch the webinar below, and we’ll also send the link to your inbox so you can come back to it anytime.
