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Voice & Tone Guidelines

Communication systems that help teams sound more aligned

What we offer

Voice discovery

Exploring how your organization communicates today and where messaging may feel inconsistent, unclear, or disconnected across audiences.

Voice definition

Developing communication principles and tone frameworks that help teams write with greater clarity and cohesion.

Writing guidance & examples

Creating practical tools and examples that support more confident communication across channels and contributors.

Team adoption & governance

Building systems that help organizations maintain communication consistency as teams, platforms, and needs evolve over time.

About our services

Who we work with

Our clients are organizations whose communication style has become inconsistent across departments, contributors, or platforms. That may mean communications teams supporting many voices, institutions managing decentralized messaging, or organizations trying to create stronger alignment around how they speak about their work.

What you can expect

We make voice and tone guidance practical, collaborative, and rooted in real organizational communication patterns. That may include workshops, messaging reviews, writing examples, governance recommendations, and training tools that help teams build confidence.

Move with Clarity

Big projects come with big decisions. We help you define the right approach and move forward with confidence.

Talk with Our Team

Recent Projects

Thoughtful work for mission-driven teams

Black United Fund of Oregon

Setting up a legacy organization for a new era

Black United Fund of Oregon logo. Man smiling overlaid on an image of view from a bridge.

CoEnergy Propane

Reintroducing a local coop-owned energy provider

A photograph of a person carrying a propane tank, their back to the camera with the CoEnergy propane logo on the back of their jacket. A collage of various social media posts we designed for CoEnergy Propane.

The Steve Fund

Promoting equitable mental health

Billboard mockup of The Steve Fund new brand and messaging. Branded pin buttons for The Steve Fund.

Oregon Community Foundation

Rebranding Oregon’s largest foundation

Oregon Community Foundation logo Various covers and back pages of OCF annual reports across the years.

Oregon Health Leadership Council

Elevating healthcare collaboration in Oregon

A series of social media post designs for OHLC. A closely cropped photograph of a tablet in a person's hands, with the OHLC website open in the browser.

Oregon Well-Being Trust

Shaping a new era of educator well-being

A close-up photograph of a hand holding a dark green water bottle with the Oregon Well-Being Trust's new logo printed on the front. A grid of the newly designed icons we designed for OWT.
View All Work

Resources & Insights

Living Our Values: Courage

Living Our Values: Humanity

Inner Work, Lasting Change

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