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Brand Strategy

Clear direction for evolving organizations

What we offer

Organizational discovery & alignment

Facilitating conversations that help leadership, staff, and partners build shared understanding around identity and organizational direction.

Positioning & differentiation

Clarifying how people understand your organization, what makes your work distinct, and how to communicate your value more confidently.

Strategic messaging

Developing messaging systems that help teams communicate with greater consistency across channels, departments, and audiences.

Brand planning & growth

Creating long-term brand strategies that support evolving organizational goals, audience needs, and communication priorities.

About our services

Who we work with

Our clients are organizations that have evolved over time but are struggling to communicate who they are with the same level of clarity internally and externally. They are leadership teams navigating growth, institutions balancing multiple priorities and audiences, or organizations whose messaging has become inconsistent across departments and channels.

We love working with mission-driven organizations seeking stronger alignment between their identity, communications, and long-term strategic direction.

What you can expect

We create space for deeper organizational reflection, alignment, and clarity. That may include stakeholder interviews, collaborative workshops, audience research, messaging exercises, and facilitated conversations that help uncover areas of tension, opportunity, and shared direction.

Rather than treating branding as a visual exercise alone, we approach brand strategy as a foundational process that helps organizations communicate more clearly, make decisions more confidently, and move forward with stronger alignment over time.

Move with Clarity

Big projects come with big decisions. We help you define the right approach and move forward with confidence.

Talk with Our Team

Recent Projects

Thoughtful work for mission-driven teams

Black United Fund of Oregon

Setting up a legacy organization for a new era

Black United Fund of Oregon logo. Man smiling overlaid on an image of view from a bridge.

Hearken

Evolving a consultancy's brand identity

Hearken business cards feature their new brand pattern accentuating the top-right corner. A new report design for Hearken, featuring custom data visualizations.

CoEnergy Propane

Reintroducing a local coop-owned energy provider

A photograph of a person carrying a propane tank, their back to the camera with the CoEnergy propane logo on the back of their jacket. A collage of various social media posts we designed for CoEnergy Propane.

West Slope Library

A rebrand rooted in the history of a local community

Billboard mockup with the new West Slope Library branding. Marketing print collateral mockups with the new West Slope Library branding.

Washington County Libraries

Modernizing a library system’s brand

Library card design for WCCLS.

Zebras Unite

Elevating a new enlightened capitalism

Branded name tags for conferences and events. A collection of branded marketing materials: tote bag, name tags, brochures, business cards, and booklet designs.
View All Work

Resources & Insights

Living Our Values: Courage

Living Our Values: Humanity

Inner Work, Lasting Change

Get More Insights
  • Footer B Corp Logo New in white.
  • The Footer WBENC Logo in white.
  • The Footer Zebras logo in white.

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