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Brand Guidelines

Practical brand systems that help teams communicate more consistently

What we offer

Visual standards

Creating clear visual guidance that helps your organization maintain consistency across platforms, materials, and audience touchpoints.

Messaging standards

Developing communication guidance that helps teams write and speak about the organization with greater clarity and cohesion.

Digital & accessibility guidance

Supporting more inclusive and usable brand applications across websites, presentations, social media, and digital communications.

Governance & enablement

Building practical tools, documentation, and systems that make the brand easier for internal teams to apply confidently over time.

About our services

Who we work with

Our clients are organizations with branding that has become difficult to manage consistently across departments, teams, or communication channels. That may mean communications teams supporting multiple contributors, institutions managing decentralized communications, or organizations struggling to maintain cohesion as they grow.

We especially love working with mission-driven organizations that need practical governance systems capable of supporting long-term consistency without creating unnecessary complexity.

What you can expect

We create guidelines that feel usable, approachable, and grounded in the realities of day-to-day communication work. That may include collaborative workshops, standards development, accessibility guidance, template systems, documentation, and real-world application examples that help teams build confidence.

Move with Clarity

Big projects come with big decisions. We help you define the right approach and move forward with confidence.

Talk with Our Team

Recent Projects

Thoughtful work for mission-driven teams

Black United Fund of Oregon

Setting up a legacy organization for a new era

Black United Fund of Oregon logo. Man smiling overlaid on an image of view from a bridge.

Hearken

Evolving a consultancy's brand identity

Hearken business cards feature their new brand pattern accentuating the top-right corner. A new report design for Hearken, featuring custom data visualizations.

CoEnergy Propane

Reintroducing a local coop-owned energy provider

A photograph of a person carrying a propane tank, their back to the camera with the CoEnergy propane logo on the back of their jacket. A collage of various social media posts we designed for CoEnergy Propane.

West Slope Library

A rebrand rooted in the history of a local community

Billboard mockup with the new West Slope Library branding. Marketing print collateral mockups with the new West Slope Library branding.

Washington County Libraries

Modernizing a library system’s brand

Library card design for WCCLS.

Zebras Unite

Elevating a new enlightened capitalism

Branded name tags for conferences and events. A collection of branded marketing materials: tote bag, name tags, brochures, business cards, and booklet designs.
View All Work

Resources & Insights

Living Our Values: Courage

Living Our Values: Humanity

Inner Work, Lasting Change

Get More Insights
  • Footer B Corp Logo New in white.
  • The Footer WBENC Logo in white.
  • The Footer Zebras logo in white.

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