Brand Guidelines
Practical brand systems that help teams communicate more consistently

What we offer
Visual standards
Creating clear visual guidance that helps your organization maintain consistency across platforms, materials, and audience touchpoints.
Messaging standards
Developing communication guidance that helps teams write and speak about the organization with greater clarity and cohesion.
Digital & accessibility guidance
Supporting more inclusive and usable brand applications across websites, presentations, social media, and digital communications.
Governance & enablement
Building practical tools, documentation, and systems that make the brand easier for internal teams to apply confidently over time.
About our services
Who we work with
Our clients are organizations with branding that has become difficult to manage consistently across departments, teams, or communication channels. That may mean communications teams supporting multiple contributors, institutions managing decentralized communications, or organizations struggling to maintain cohesion as they grow.
We especially love working with mission-driven organizations that need practical governance systems capable of supporting long-term consistency without creating unnecessary complexity.
What you can expect
We create guidelines that feel usable, approachable, and grounded in the realities of day-to-day communication work. That may include collaborative workshops, standards development, accessibility guidance, template systems, documentation, and real-world application examples that help teams build confidence.
Move with Clarity
Big projects come with big decisions. We help you define the right approach and move forward with confidence.
Recent Projects
Thoughtful work for mission-driven teams
Black United Fund of Oregon
Setting up a legacy organization for a new era


Hearken
Evolving a consultancy's brand identity


CoEnergy Propane
Reintroducing a local coop-owned energy provider


West Slope Library
A rebrand rooted in the history of a local community


Washington County Libraries
Modernizing a library system’s brand

Zebras Unite
Elevating a new enlightened capitalism

