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Zebras Unite logo

Zebras Unite

Elevating a new enlightened capitalism
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Zebras Unite is a founder-led, cooperatively-owned movement creating the culture, capital, and community for the next economy. A Zebra company is one that works for both profit and purpose. Like Smith & Connors.

We’ve been working with Zebras Unite since its inception. We built their core brand in 2017, and then extended it to a full system for the new co-op, global chapters, and investment arm. All along the way, we’ve been their partner in spreading the word. We became such a believer in the movement that we became a Founding Member of the Zebras Unite Co-op.
Branded image with Zebras Unite messaging

A brand design system

A logo at the heart of a system

The Zebras Unite logo shows the stripes of many zebras coming together to form a singular movement. A gradient is used to fill the mark and highlight Zebras Unite as a dynamic change agent: strong, confident, bold, and forward-thinking.
Zebras Unite stacked logo. Closeup of the Zebras Unite primary logo on collateral using the brand blue, against a neutral textured background. The Zebras Unite vibrant color palette.

Many parts, one organization

Zebras Unite started as a nonprofit based on a big idea. We designed a brand and visual identity, and then soon the organization grew to include Zebras Unite Capital, their investment arm; Zebras Unite.org, their nonprofit arm; Zebras Unite Co-op; and dozens of global chapters. We extended the brand identity to each of these divisions, pairing colors from the gradient with the subbrands to build a whole family of brands.
Logos and branding for Zebras Capital, Zebras Unite Coop, and Zebras Unite Dot-Org. A collection of branded marketing materials: tote bag, name tags, brochures, business cards, and booklet designs. Zebras Unite Amsterdam chapter

Each chapter has its own representative color.

 Zebras Unite Los Angeles chapter Zebras Unite Sydney chapter Zebras Unite Rio chapter

Welcoming new Zebras

We designed a welcome package that is sent out to new members of the co-op. The package is contemporary, colorful, exciting, and hopeful, giving these newly-minted Zebras sexy tools to promote the movement.
Branded social media template designs for Zebras Unite. DazzleCon postcard for Zebras Unite. GIF of the new member Welcome certificate for Zebras Unite. Zoom backgrounds for new Zebras members. Marketing promo for DazzleCon 2017 Name tag designs for DazzleCon. Collage of marketing materials for DazzleCon 2017. Design for the 2017 DazzleCon brochure, which folds out into a large poster. The 2017 DazzleCon brochure showing the event agenda.

It would be hard to overstate the impact of our new branding and event design. It validated us immediately with our audiences, created excitement and energy inside and outside of the organization, and gave us a credible platform from which to grow quickly.

 Headshot for Astrid Scholz.

Astrid Scholz

Co-Founder, Zebras Unite

Project Scope
All Work
A photograph of a person carrying a propane tank, their back to the camera with the CoEnergy propane logo on the back of their jacket. A collage of various social media posts we designed for CoEnergy Propane.

Next Up: CoEnergy Propane

CoEnergy Propane
  • Footer B Corp Logo New in white.
  • The Footer WBENC Logo in white.
  • The Footer Zebras logo in white.

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