From Misalignment to Momentum: Move Forward Together for Greater Impact

• By Talie Smith
• April 30, 2026

Leadership thinks you’re one thing. Staff sees something different. Your website may tell another story entirely. When there isn’t a shared understanding of who your organization is, what you stand for, and where you’re going, that disconnect can show up everywhere — from fundraising and recruiting to messaging and audience trust.

You might recognize some of the signs:

• “People don’t understand what we do.”
• “Leadership and staff have competing priorities.”
• “We’re struggling to stand out with the people we need to reach.”
• “Our communications aren’t creating the engagement we expected.”

These challenges aren’t always communications problems. Sometimes, they’re signs that the organization needs greater clarity and alignment underneath the communications.

In this on-demand webinar, Smith & Connors co-founders Scott and Talie Smith are joined by Robin Johnson of Black United Fund of Oregon for a practical conversation about recognizing organizational misalignment, creating space for honest dialogue, and using creative projects to turn greater clarity into lasting momentum.