Unlock Your Team’s True Alignment with Design Therapy

• By Scott Smith
• August 1, 2025

A brand or website project can reveal much more than what your organization needs to communicate or design. Bring people together to talk about who you are, where you’re going, and what matters most, and deeper questions often begin to surface.

That’s the idea behind Design Therapy: using the design process as an opportunity to go beneath the surface, create space for honest conversation, and build greater alignment across an organization. Through discovery, interviews, workshops, and iterative feedback, the process helps teams uncover what may be keeping them stuck and develop a clearer, shared direction.

In this report, you’ll learn how to:

• Surface deeper issues. Use discovery and diagnosis to identify underlying tensions, competing perspectives, and organizational challenges.
• Bring the right people into the process. Create opportunities for staff, leadership, boards, and external audiences to be heard and invested in what comes next.
• Turn insight into shared direction. Synthesize what you learn into priorities and strategies grounded in your organization’s values and goals.
• Use design to support organizational change. Approach a brand, website, or communications project as an opportunity to strengthen alignment, communication, and culture — not just produce a new deliverable.

Download the report to explore the Design Therapy methodology and see how a strategic design process can help move meaningful organizational change forward.