Design Therapy: Build Clarity & Alignment

• By Talie Smith
• February 18, 2026

Organizations are always evolving. Leadership changes, teams grow, priorities shift, and the world around your organization keeps moving. In the middle of that change, it can become harder to maintain a shared understanding of what you value, where you’re going, and how those commitments should show up in everyday decisions and communications.

In this on-demand webinar, we share our framework for using brand, website, and communications projects as opportunities to create greater clarity and alignment across an organization.

In it, we explore how strategic design can help to:

• Surface misalignment productively and create space for perspectives that may not otherwise be heard
• Turn significant projects into opportunities for clarity rather than allowing unresolved tensions to follow the work
• Strengthen trust and organizational culture by creating greater alignment between values and behaviors
• Communicate with greater confidence during change by building shared understanding about who you are and where you’re going

We also share practical exercises and facilitation approaches you can bring back to your team, whether you’re preparing for a rebrand or website redesign, navigating an organizational transition, or simply trying to lead more thoughtfully through change.