Screenshot of The Healy Foundation website homepage.

The Healy Foundation supports nonprofits serving youth, the environment, and communities in Oregon and Hawai'i. 

From the start, Healy has been at the forefront of the trust-based philanthropy movement, which says that nonprofits are trustworthy, know best how to strengthen their own organizations and the communities they serve, and should receive unrestricted funds. We partnered with Healy’s executive director and board to create a new website that told a strong story about their mission, unique approach, and grant partners.

Graphic of brand personality, determined entrepreneur, welcoming spirit and trusted collaborator.
Image of a forest with a mountain in the background.

The Strategy

Storytelling at the heart

Our concept is that the stories of Healy’s grant partners are the most important thing, along with the foundation’s own history, the strong values that guide their approach, and the two states in which they focus.

Bold and muted

The color palette was inspired by the contrasts in the natural world, and the typography reflects a warm and friendly tone of voice with pops of boldness.

Grounded in nature

The Healy Foundation works in Hawai’i and Oregon only, so a sense of place was extremely important. We create a set of botanical-themed designs with custom-drawn illustrations of native plants from both states, grounding the site in place and creating inspiring textures.


The Healy Foundation color palette
The Heal Foundation mission statement.
Graphics of Hawai'i and Oregon native plants.

A modular, flexible website

Like any organization, The Healy Foundation will change over time. Its grant partners will change and evolve. It will tell stories in new ways. We created a website built in WordPress with many modular components they can mix and match to create a cohesive story no matter how much things change.

Screenshot of The Healy Foundation website Grant History Page

Smith & Connors heard us, then helped us clarify and amplify our voice for change in philanthropy. We feel like who we are and what we stand for in this work is strongly represented and, perhaps more importantly, we feel like the website they created for us will grow into a dynamic tool to share the work of our grant partners and evolving viewpoints on regenerative philanthropy.

Susan Geary, Executive Director & Board Member, The Healy Foundation

Project Scope

  • Workshops & Focus Groups
  • Content Development
  • Content Strategy
  • Documentation
  • SEO Strategy & Optimization
  • Web Design & Development

Oregon Community Foundation logo
Various covers and back pages of OCF annual reports across the years
Let’s make something great together.