an overhead photograph of three spreads from the report laying on a flat surface.
an overhead photograph of three spreads from the report laying on a flat surface.

Meyer Memorial Trust held a series of engagement sessions with Oregon’s Latine/x/a/o community that provided a space to reflect, heal, and plan. After the sessions, Meyer wanted to keep the conversation going.

Meyer commissioned a visually engaging and informative report design that summarized the issues, solutions, and calls to action that came out of those meaningful conversations. The result was a celebratory reflection on tradition mixed with a youthful tone of action, urgency, and optimism that could be distributed to fellow community members and policymakers.
An overhead photograph of the report cover on a flat surface.
An overhead photograph of the report introduction spread on a flat surface.
An overhead photograph of a text-heavy spread on a flat surface.
An overhead photograph of the word map spread on a flat surface.
An overhead photograph of the call-to-action spread on a flat surface.
An overhead photograph of an illustration and quote spread on a flat surface.
An overhead photograph of the report back cover on a flat surface.

Bilingual Design

An inspiring call to action, designed in both English and Spanish

The purpose of this report goes beyond the informative. The Latine/x/a/o engagement group wanted Visión Comunitaria: Listening & learning from the Growing Latine/x/a/o Community’s Vision to be a call to action for their entire community. A top priority was to create a flexible layout that accommodated Spanish translations of the English text flawlessly and naturally. 

Defining the experience goals 

Celebratory

Root visuals and tone in the tradition and joy of the community and the state of Oregon.

Visionary

Convey the sense of imagination, manifestation, and action around the future of the community.

Youthful

Reflect the energy of the newest generation of Latine/x/a/o advocates. Signal the new strength behind this movement.

Educational

Use hard metrics and visionary quotes from the community to contextualize the need for this work and inspire readers to get involved.
an animated gif rotating through the English and Spanish covers.
a close-in crop of the call-to-action illustration.
an overhead photograph of the introduction spread of the report, featuring the statistics illustrative icons we designed.
An illustrative spread from the report. This animated gif switches back and forth between photographs of the English and Spanish versions of the spread.
a close-in crop of the wordmap spreads. The English version of the wordmap is laying behind the Spanish version.

Custom illustrations that reflect tradition and growth

The various illustrations needed to capture long-standing cultural traditions and also frame the vision of the future in a celebratory and active way. Vibrant colors, textures, and patterns were applied to marigolds, sage, and pine trees — traditional symbols of growth, community, and environment within Oregon’s Latine/x/a/o population — to create a visually immersive and engaging experience that conveyed both joy and urgency. 
Two custom data visualization illustrations from the report. The first is a pie chart with the text "13.9% percentage of Oregonians who are Latine/x/a/o" underneath. The second is an upward-facing arrow with the text "30% growth rate of Latine/x/a/o community since 2012" underneath.
a gif rotating through close-up crops of various illustrations from the report.
an overhead photograph of a spread with a custom venn diagram illustration.

Flexibly formatted for print and digital

In addition to being bilingual, the report design was designed to easily translate between digital and printed formats. This allowed Meyer the flexibility to create a more formal experience for distribution to lawmakers, community leadership, and businesses, while also being able to quickly distribute and deliver digital versions to the community at large — to reach the largest audience possible. 

When I think of the phrase ‘labor of love’ this report embodies that in full. Every page sings. From their deep listening, to their graceful project management, to their meltingly gorgeous design work, this whole process reflects the strength and heart in Smith & Connors’ collaborative spirit.
a photograph of Taryn Sauer

Project Scope

  • Print & Collateral Design
  • Copywriting & Content
  • Marketing Assets
An illustration of hands surrounding the words "collective action"

Let’s make something great together.