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28 Mar 2015

New Name...Same Great Taste!

By Smith & Connors

We are very excited to announce that we’ve changed our name! We are no longer Jerusha.

A little history: Years ago Talie began her design business and named it Jerusha Design, after her middle name. When Becca joined up, we dropped the “Design,” since our work reflected more than just the design aspect — we were already building websites together.

In 2014, Scott started working with us on projects, and it was clear that we had something powerful — three complementary disciplines that we could leverage to create strategic brands and websites to help organizations get known for what they do best.

It was time to start anew with new branding and a new name — Smith & Connors.

Why Smith & Connors? We feel it reflects the core strength of our business — our partnership. We bring highly talented teams together to work on projects, but every project is run by us, the three partners. Some of our core values are transparency, honesty, and simplicity, so we especially love how straightforward the name is.

For our branding, we put ourselves through the same process as our clients, and will be writing a series of blog posts about how we developed our strategy, visual identity, and a brand new website that's coming soon. Stay tuned!

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