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Creating a Website with Complex Audience Needs (or How Not to Sell Mops)

Our process for creating intricate but clarifying website strategies for complex organizations (like Berkeley Lab).

By Scott Smith

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Not Your Grandfather’s Library: How We Upgraded a Legacy Brand

A network of 16 libraries in suburban Portland, Oregon got a new visual identity and platform to go with its new strategic direction.

By Scott Smith

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Making Your Website Accessible is Easier Than You Think

It’s excellent to see open discussion these days about how systems and channels have been designed and perpetuated for dominant culture.

By Becca Connors

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The Hidden Benefits of a Design Project

Consider this scenario: You’re the director of communications and/or marketing at a complex company or organization.

By Scott Smith

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The Mighty Brand Workshop

Everything we design — a visual identity, a website, or anything else — must be grounded in the core story of the company or organization we’re working with.

By Scott Smith

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Crafting a Visual Narrative: A Case Study

A great example of this process can be seen in the 2020 Annual Report design for the Oregon Community Foundation (OCF).

By Scott Smith

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Narrative Change: An Interview with Trabian Shorters

First in a series of interviews about how we use narratives to move toward positive action in culture, business, and politics.

By Talie Smith

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Our Top 5 List of Most Common Grammatical Errors

Writing, especially in the creative services industry, is fundamental, yet it continues to be one of the most difficult things to do well.

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“Nobody will ever deprive the American people of the right to vote except the American people themselves and the only way they could do this is by not voting.” —FDR

By Scott Smith

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Why Brand Matters for Nonprofits

Many nonprofit teams and leaders struggle with recognizing the value of investing in their organization’s brand. A strong brand can greatly advance an organization’s mission and business goals.

By Talie Smith

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Questions to Ask for Website Build Proposal

Designing and developing a new website is an exciting endeavor. It is also a complex one.

By Becca Connors

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Giving Gifts of Gratitude That Serve a Greater Purpose

In June, we committed to re-evaluate who we are as an agency and how we can make a positive change in the world as it pertains to diversity, equity, and inclusion.

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Behind the Scenes: Designing a Brand and Website for Academic Data Science Alliance

Do you ever wonder what goes into creating a brand? Here, we walk through our process to discover insights and develop a design system that expresses the personality, approach, and...

By Talie Smith + Maria Janosko

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Committed to Change

We as a company are committing to real, sustained action.

By Talie Smith

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The Zebra Company: Built for Profit + Purpose

How capitalism and community can grow together.

By Talie Smith

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Let Us Help You Create Quality, Values-Driven Communications

Bring forth courage, strength, and vulnerability in your message. 

By Talie Smith

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How We F*cked Up Our Own Rebrand

A cautionary tale of leadership gone astray (and the gold of failure).

By Talie + Scott Smith

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Going Remote for Betterment

The partners at Smith + Connors have decided to work remotely for the foreseeable future to help slow the spread of the Coronavirus in our community.

By Talie Smith

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The New S+C

The story of our rebrand.

By Talie Smith

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Talie Writes About Equity in the Design Process in Visible Voice

As a cultural and creative activity, design has a lot to answer for. Every choice we make as designers has ripple effects in society, both aesthetically and anthropologically.

By Talie Smith


Working for a Company Built for Profit + Purpose

Work is important, but this company really believes life and health comes first.

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The Future of Work

A panel discussion leads to fresh ideas about what we should expect in our work cultures.

By Scott Smith

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Fall 2019 - From the Partners

In which Talie, Scott, and Becca express their gratitude and excitement to be doing this work.

By Scott, Talie + Becca

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Defining PTO, Collaboratively

We make most decisions at the agency with team input. So we asked ourselves: Why hadn’t we approached PTO the same way?

By Scott Smith

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Creative Director Talie Smith Talks Design Therapy in Philanthropy News Digest

The process of reimagining an organizational identity can produce both excitement and fear. Going through a rebranding process means holding up a mirror to your organization — and yourself.

By Talie Smith

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Design Equity Tournament

I helped judge Visible Alliance's first ever Design Equity Tournament

By Talie Smith

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Speaking Truth to Youth

Remember 2017? Me neither, but apparently I took part in a Mac’s List panel. 

By Scott Smith

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How a Strong Brand Can Be Your Business Engine

We conducted a workshop with Boston-area startups on the vital link between brand and business success.

By Talie Smith

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Too Many Cooks in the Kitchen

Forgot that it's Thanksgiving? Check out some sweet (and savory) dishes from our family to yours. 

By Becca Connors

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A Proposal for a Virtual Jiminy Cricket

Many scenarios for the future of AR are terrifying. But what if it can make us better people?

By Scott Smith

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Being Sketchy at Work

You too can harness the power of communication through crappy sketching.

By Robyn Baker

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Listening Like an Expert Beginner

We have a fervent belief in listening as the most important skill to bring to redesigning organizations, experiences, and systems.

By Scott Smith

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Thoughts on Enlightened Business

We're four years old and doubling down on our mission and values. Here are the people and organizations inspiring us along the way.

By Talie Smith

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Bold Steps for Engagement

Our client went to great lengths (literally) to reach a larger audience with a traveling exhibit about hunger in America. When they came to our town they managed to reach us, as well.

By Becca Connors

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An Exhibit with a Story To Tell

Our endless curiosity around telling more complex, vibrant stories had us building an exhibit that tells a story of our work and its impact on organizations.

By Talie Smith

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Moving Toward Equity

Working with a foundation has made us take another look at how we want to do business in the world and work toward building community.

By Scott Smith

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The Revolution of Corporate Culture

It turns out having a guiding purpose has far-reaching effects on all aspects of our work.

By Talie Smith

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Tools of the Trade

Tools can either make your work life amazing or frustrating. Meet our favorites.

By Scott Smith

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Building Ourselves, Part Four

Choosing a platform for your website is – it turns out – quite an important, personal matter. 

By Becca Connors

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Building Ourselves, Part Three

After we changed our name and our look, the next step was to re-do our website. Here's what we did and why.

By Scott Smith

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It's the Village

A story of friends, neighbors, and a little bit of business mixed in. The story of Smith & Connors is one of community.

By Talie Smith


A New Home in PDX

Our PDX office has moved! We're in a great new office in the Hawthorne district.

By Smith + Connors

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Building Ourselves, Part Two

With a new name in place, we needed a new logo and brand.

By Scott Smith

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Building Ourselves, Part One

We recently changed our name and our look, a change that came out of the same process we use with our clients. 

By Scott Smith

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Branding Sans Cynicism

Good branding is important, no matter what your organizational goals.

By Scott Smith

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New Name...Same Great Taste!

Big changes are afoot for us, starting with our new name and brand.

By Smith & Connors

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SearchFest 2015

In which we attend an eclectic and impactful conference right here in Portland.

By Scott Smith

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Strategy, Strategy, Strategy

We love it so, so much because it saves everyone time and complexity.

By Scott Smith


Storytelling, SEO & SEM

As we head to SearchFest, we muse on storytelling and the art of SEO.

By Scott Smith

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Oculus Rift and the Future of the Web

The other day, I got a chance to try out the Oculus Rift virtual reality headset. I'm convinced that Oculus is the real thing, and my 14-year-old self is cheering and asking when he can play Zelda on it. But what does it mean for the web?

By Scott Smith

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Why SilverStripe?

With countless content management systems to choose from, why did we choose New Zealand-based SilverStripe as our go-to CMS?

By Becca Connors

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