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Branding Justice Oregon For Black Lives

As a new initiative within philanthropy, it was imperative to make sure our brand stands out and represents the voices of those communities most marginalized. The team at Smith + Connors listened carefully to our goals 
and to understand our audiences, provided a design strategy that highlighted the values we were seeking to get across and ultimately partnered with us to design the brand identity that speaks to our core communities 
we are here to serve.

– D’Artagnan Caliman, Director, Meyer Memorial Trust
DEI Interactive Story

Smith + Connors was such a good fit for the story we were trying to convey, in part because the approach we took in the project is, I believe, one they support in their organization as well. It requires removing the sense of urgency, breathing through challenging moments and tasks, being inclusive of many ideas, and supporting diverse approaches. We shared values that truly added to the ease of working with them and the quality of the end project.

– Carol Cheney, CEO, The Collins Foundation / Meyer Memorial Trust DEI Manager
Moving Beyond

S+C feels like an extension of the team at Moving Beyond. From the very beginning, it felt like they got our brand, voice, and how we wanted to show up in the world. They made our company whole; the new design and direction offer credibility to our company, and has helped double our business in the past 9 months. Every dollar we invest in working with S+C has an exponential return. Their work doesn't feel unnecessarily trendy or flashy, and everyone on the team approaches projects with a nice balance of curiosity and expert guidance. As a busy entrepreneur, I appreciate the high level of coordination within S+C and timely delivery of work.

– Aparna Rae, Princple + Founder
Richardson Wright LLP

Smith + Connors were great to work with on a marketing project for our law firm. They are customer-centered and provided us with a well thought out product as they guided us through the process. I highly recommend them!

– Bonnie Richardson, Founding Partner

Smith + Connors are not a vendor, they are a partner. From their intake process to final deliverables, everyone on their team is a tremendous listener and creative dynamo. They took the raw concepts and ideas we had and worked collaboratively to find the true heart of who we are and why we exist, and transformed the concepts into a variety of formats with such polish and clarity. They work holistically - looking at design as a system which requires a foundational logic and then allows for tremendous flexibility and evolution. Everything we gave to them - from website copy to proposals and reports - they made it smarter, better organized and visually magnetic. Simply put: I can't imagine it being possible that there's a better firm out there, which is why we'll be going back to Smith + Connors for all future visual, communication and branding needs. 

The folks comprising Smith + Connors are all such lovely, mission-driven and capable people. From project management to strategy and visual design - everyone elevated our work and were total delights as humans. I found myself looking forward to our weekly meetings and our creative brainstorms and design reviews. Nothing about this firm is transactional - they are relationship experts and communicators.
– Jennifer Brandel, Founder
Academic Data Science Alliance

From the very beginning, our interactions with the team at Smith + Connors made it clear that this company is all about the people. We quickly developed a familiarity with everyone on the team, sharing jokes and memes over Slack and email. Our meetings were a joy - whoever says that about web development? Over time, we came to think of your people as our people - this team is part of our organization’s family.

On the technical side, your team has been incredible to work with. We could not have asked for anyone better! The whole team was extremely patient with all of our questions and decision-making while keeping us on task and implementing features that were key to telling our story. You made sure we were happy with the designs and gave us many opportunities to tweak things here and there once we saw the site live. The new site and logo give us a brand identity we can be truly proud of, and our new sub-brand logos give us room to grow.

We also very much appreciated the instant communications through Slack. Truly above and beyond customer service. We can't say "thank you" enough!

– Micaela Parker, Executive Director
Boston University Center for Psychiatric Rehabilitation

Smith + Connors is a competent and sensitive group of people who came in with an empathic approach that got our internal team really excited. They expertly and empathetically managed a very complex process for our website redesign and helped us create clarity in the work. Complicating factors included several internal teams with competing needs; complex communication goals to reach very different audience types across the site; content overhaul across our organization.

The competence, follow-through, communication of values, and adhering to the plan that we laid out—all of that together has made this a great endeavor.

– E. Sally Rogers, Executive Director & Research Professor
Oregon Community Foundation

Smith + Connors leaves no rock unturned. I worked closely with them for nine months to completely redesign our website and to migrate to a new CMS. From strategic direction and design to technical expertise and execution, their team provided attentive service without ego. And we appreciate the attention they paid to the backend admin experience. Our users love how easy it is to build and update pages. We’ve seen 100% buy-in and positive feedback on using the new system.

– Michael French, Marketing Manager
Oregon Community Foundation

Smith & Connors embedded themselves in the inner-workings of OCF - a large and complex organization seeking a much-needed update in brand communications. Our business had long out-paced our brand story and we needed a firm who understood how to deftly match business and brand strategy with beautiful, elegant, welcoming design. The result has been an extraordinary and transformative shift in culture and communications. Many firms understand design - far fewer understand the intersection between design and brand strategy to advance business goals. Smith & Connors deploys both. They are a team of great listeners, thinkers and designers who make the work smart, interesting…and FUN!

– Stephanie Swanson, Director of Marketing and Communications
Mac's List

The Smith & Connors team gave us expert help in rethinking our website, especially repacking a vast collection of content. They built an intuitive backend that makes day-to-day management easy. After we launched, our new site got rave reviews from the community we serve.

– Mac Prichard, Founder and Publisher
Mac’s List

The technical team at Smith & Connors is expert, creative, and focused on quality. They took our laundry list of technical needs and turned it into a seamless, cohesive, and easy-to-manage site. When development issues came up during the build, they were very responsive and made it right.

– Ben Forstag, Managing Director

Switchboard offers humane, compassionate software and effective, personalized coaching. Our challenge was to communicate that software is only as powerful as the people who deploy it. Working with Smith & Connors was game changing. They helped us maintain our market leadership as a technology provider while adding new service offerings that infused our brand with warmth, personality, and a human-centered approach. The work authentically conveys the heart of our mission, value proposition, and dedication. We couldn't be more pleased with the result.

– Mara Zepeda, Co-founder & CEO
Meyer Memorial Trust

Smith & Connors brought more to Meyer's branding and website redesign than creativity, expertise and professionalism. Working with them has been a true partnership. We hired them at the tail end of an organization-wide redesign, a moment filled with both uncertainty and promise. They got us from the start. The logo they designed isn't just a pretty image and the website they created isn't just an elegant portal: both embody who Meyer is and the equity we are striving for.

– Kimberly A.C. Wilson, Communications Director
MAZON, A Jewish Response To Hunger

Smith & Connors is more than just a design vendor; they’re a true partner, every bit as committed to the successful relaunch of our brand as we were. And Talie is a dream to work with – creative yet practical; smart about design and thoughtful about its application; responsive and quick to turn around revisions; passionate about getting it right. Our new visual identity, and all the marketing collateral to which Smith & Connors has applied it, now accurately reflects the vibrant and innovative organization we are.

– Michelle Stuffmann, Director of Outreach & Communications
Lula Health Center

I have worked with Smith & Connors since the inception of my business 5 years ago. They have helped me create my logo, create and re-create my website, brochures, signage, business cards, the list goes on.

Meeting with them is like having coffee with an inspiring friend, and what comes out the other end is a beautiful and well-crafted product. They took my vision for my company and translated it into something that reflects just that and is digestible to the public. They are great communicators along the way so you always know where the project stands and are "yes" people which I appreciate very much.

Working with Smith & Connors is like having a mom and pop shop feel with the skill level of a top agency. I hope to continue with them for years to come.

– Dr. Louise Paez, Owner
The Society Hotel

Smith & Connors has an uncanny ability to exactly understand the concepts in my head and bring them to life. Their guidance in refining my brand has been invaluable – not just to give a modern look to our company, but to help us better verbalize and communicate our brand values. They are an incredible team, and know just how to facilitate our work sessions to develop my vision. I’ve hired them for several projects, and had my expectations exceeded every time, which is not easy to do!

– Jonathan Cohen, Co-Owner
The Society Hotel

Talie and Scott facilitated vibrant and insightful conversations about our brand and vision and helped corral our disparate ideas into a unified brand identity. From there they let their creative genius run wild and built us a brand identity package that is equal parts timeless, playful, and professional. They are a pleasure to work with.

– Gabe Genauer, Co-Owner
Home Performance Guild of Oregon

Smith & Connors did a fantastic job guiding us through our rebranding process. It was great working with Talie and Scott, who took the time to acutely listen to our needs and vision, and turn it into an end product we are delighted with. They quickly came back to us with a fresh brand design including a new website, logo, and copy. I would highly recommend working with them – they're professional, friendly, and frankly, just really dang good at what they do.

– Ginger Roberts
Monkey Mind

When I wrote my second book, Monkey Mind, I knew I needed a website that would both get the word out and capture the book's tone and spirit. I didn't want just another bland author's website. I wanted something lively, rich, and personable. The folks at Smith & Connors understood that perfectly. They listened and thought deeply about how to enact my vision. More than that, they helped create that vision. The result, I'm convinced, was crucial in making Monkey Mind a bestseller. I'm forever grateful to them.

– Daniel Smith, Writer
Nourish Me

Smith & Connors beautifully created my brand from top to bottom, putting my vision into reality, and gracefully helping shape it along the way. They often went beyond their role by counseling and cheering me on during my moments of doubt and confusion. Working with Smith & Connors was really a pleasure. I can highly recommend their high quality work and the personal relationship they create with their clients.

– Erika Siegel, ND
Moroccan Buzz

Smith & Connors went above and beyond what we expected from a website vendor. They put themselves in our shoes, and those of our customer's, to really understand what tools we needed to become a successful online shop. They brought to the table a whole host of features and ideas that we didn't even think of, but that we now see as vital to our business. And the execution is exquisite!

– Buzz Blumm, Owner
Mind To Mind Parent

I am so happy with the website, and very proud of it as well. You were a pleasure to work and I am grateful for your thoughtfulness, creativity, and inspired ideas. It was a wonderful experience all around, and I feel deeply fortunate to have had you as our partner through this process.

– Donna Wick, Ed.D.
LUCA Holistic Medicine

Smith & Connors has provided my business with the dream package of creativity, design, strategy, and website creation. The team is unique because of their highly skilled abilities to expose the essence of what it is we desire as business owners. The vision is brought to life in a way that far exceeds what one can imagine. Talie is an absolutely excellent designer. Scott brings the strategy to life. Becca is the wizard who makes what is highly complicated feel easy. Smith & Connors has been with me, available to help and create at every step of the way. The personal relationship has been fantastic. Five stars.

– Dr. Hilary Costello, Naturopathic Physician
Freedom Institute

An extraordinary group both personally and professionally, Smith & Connors dug in and helped us launch a new trajectory of our work. Their design capabilities and larger-picture acumen set in motion a new era of community engagement. Our constituents love our new website and brand and our return-user rate is exceptional. Their team is easy to reach, personable, available in the long-term, and truly invested in the success of their projects. They laid out a plan, followed it, and included us every step of the way.

In short, Smith & Connors's work brought our organization to the next level, one we had been seeking for years. With their guidance and expertise coupled with the right infrastructure on our end, we turned a necessary corner that will most likely determine our longevity as an agency.

– Kathyrn Hecht, Communications Director
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