Washington County Cooperative Library Services — Brand
Branding, Website, Strategy, Writing, Design, Facilitation
The library system in Washington County has refocused on being more reflective of, and accessible to, all people in its community, and they wanted to showcase this vision in West Slope.
We set out to create a new identity for this charming library that was rooted in its local heritage while reflecting a modern bright tone of accessibility and openness to all members of the West Slope Community.
The massive fir tree that stands prominently on the library grounds was the inspiration for both our brand mark and a set of icons we created to support brand messaging.
Each icon uses pine needles from the brand mark, creating a cohesive set that is cented around ideas of growth, reach, and community.
Rooted in simplicity and flexibility, we designed the brand system to have a large visual impact while being easy to use for staff.
With a small staff with little to no design skills, we designed the system from a set of core shapes and iconography to create flexible use cases through engaging color contrasts, pattern, and image framing.
Flexible identity system
Social Media design
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