Reflecting a philanthropic connector’s diverse work
Philanthropy Northwest is a membership organization serving the philanthropic community across six northwest states. With a new CEO in place and a bold new strategic plan, it was time to update their brand to reflect the big changes ahead.
The logo magnetizes different shapes into a tight, orderly arrangement that represents Philanthropy Northwest's commitment to helping its members collaborate and serve a shared mission across boundaries, voices, regions, and communities.
The flexible identity system hinges on using the logo shapes at different scales and crops to show how the organization tunes in different voices and tones while remaining consistent in their message and vision.
Strategy
Market & position research
Staff workshops
Executive team and board facilitation
Stakeholder interviews
Brand positioning
Messaging architecture Design
Logo
Flexible identity system
Business stationery
